Location Intelligence for Business

Credit: Aerial Photography of Cars on Road-intersection 186537/ by Joey Lu is licensed under CC0 | location pins added to original

Resource Description

Do you enjoy the competitive challenge of starting up a new business or expanding into new areas? Are you involved in economic and community development? Are you considering the best place to work and live? Do you like to gain an advantage? Location Intelligence for Business extends the application of geospatial intelligence analytical methods to the business world for competitive advantage. You will have an opportunity to understand and apply location technologies, geospatial analysis, and business geography (demographics and psychographics) to support competitive business decision-making. You will uncover and explore the key geospatial principles involved in site selection, market analysis, risk and crisis management, logistics, and transportation by solving those problems with available geospatial tools and data.

Course Number

GEOG 850

License

CC BY-NC-SA 4.0

Resource
Author(s)

Online Resource

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Dan Steiner

Dan Steiner is an adjunct faculty member at Penn State, joining the team in 2019. He currently teaches GEOG 594: Culminating Experiences in Geospatial Intelligence and GEOG 850: Location Intelligence for Business. He has also participated in three GEOG 597: Comparative Geospatial Intelligence courses, examining the practice of geospatial intelligence in the US, UK, Russia, and NATO member countries. Dan earned a BS in Engineering from the United States Military Academy and Master of GIS (GEOINT Option) from Penn State University. His foundation in the traditional areas of geospatial intelligence is solid, with coursework and experience in geodesy, cartography, cultural and political geography, remote sensing, and progressive uses of geographic information systems.

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Dennis Bellafiore

Dennis serves as a consultant and coach to large and small businesses, education, industry, not-for-profit, government, and community service organizations. He worked for thirteen years at Digital Equipment Corporation (DEC), including as the global account manager of its largest corporate end-user customer, as manager of sales & marketing for total quality management, and as international strategic marketing director of office document systems for the company. Over the past twenty years, he has served as an organizational change consultant, as president and chief operating officer of a technology-leading digital-print book manufacturer, and as a strategic marketing consultant with a recognized geospatial information company in Lancaster, PA.

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